As you embark on your SEO and SEM strategy in the coming months, it’s clear that you need more content. But, it’s also important not to sacrifice quality for quantity. Don’t just add more content. Add more quality content.
Content needs to be targeted, unique, useful and should add value to your audience. The content you publish should also be in many different forms such as text, video, audio and graphics.
Content is one of many different forms of SEO, but it’s arguably one of the most important. In the past, content that was SEO-friendly consisted of pushing as many keywords as the writer could cram into the article or blog post. Sometimes web masters would even have content with common misspellings in it. This was designed because search engines use the search terms to send users to pages with the misspelled search terms that were searched.
Search Engine Technology Caused Major Changes in Content Strategies
But, today, search engine technology recognizes that users want relevant content results from their searches. Search engine algorithms now take many factors into consideration before sending a searcher results. Users want accurate, authoritative content to read and view so that they can find the information that they need. Users are not satisfied with searches that send them to pages and pages of fluff with lots of advertisements on them. They want substantial and useful content that can teach them, engage them, and mean something. So, search engines seek to improve the technology to make sure that happens.
Write In Depth Content And Lose The Fluff
Today, due to the changes in search engine technology, things like meta tags don’t matter as much as creating a lot of relevant, useful content. Keywords still belong in the titles, sub headers, and anchor text but they don’t need to be stuffed into the content in an unnatural way. The content should be written for the reader, not the search engines.
Business owners need to write, or hire writers, who can write more in depth content that is not fluff. Not even a blog post should be fluffy today. Each post, article, video, podcast, infographic should have a reason for being. If you don’t know the reason, if it’s not useful, don’t put it on your web real estate.
Use Appropriate Grammar For Your Audience
You want everything you publish on your website, or that you offer as a download to your readers and users to not feel as if they’re being talked down to. Use the words that are common to use among your audience even if technically the grammar is wrong. If it’s right for your audience then it’s right for your website. It doesn’t matter if you use rewritten PLR, hire a ghost writer or write the content yourself, the content needs to speak directly to your audience in the way that makes them feel comfortable.
Finally, relax your usage of keywords a little so that you can focus on the content of the content. What you say to your viewers is very important. It should teach them, inform them, engage them and even excite them. You want to compel them to act because what they read or listened to, or watched, meant something to them. Creating that type of quality content will get you higher rankings and mean more to your SEO efforts than all the fluff-filled keyword rich content you can churn out.